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New flocked applicators have visual and tactile appeal.
July 15, 2011
By: TOM BRANNA
Editor
Rexam Personal Care Division’s 2nd edition of Glossy Days collection – which added eight flocked-tip applicators – was unveiled at the 2nd Annual MakeUp in Paris Trade Show. According to Rexam, the Glossy Days collection is the first significant lip gloss applicator category advance in years.It was developed with the support of worldwide cross-functional teams, including Rexam’s Innovation Center in Chicago, Marketing team in France, and Development team in China and in France. The eight new...
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